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Riyadh, Saudi Arabia · 沙特阿拉伯利雅得

From the first study to a full-scale operation.

从最初的研究,到全面运营。

GoldenMena is a consulting and delivery firm working across the Middle East and North Africa, with its centre of gravity in Saudi Arabia. We help international companies enter the region — and we stay to build what we recommend.

Market entry市场准入
Feasibility可行性研究
Project management项目管理
Operations & quality运营与质量
Marketing市场营销
Growth增长

The opportunity · 市场机遇

Saudi Arabia is the largest projects market in the Middle East and North Africa.

沙特阿拉伯是中东和北非地区最大的工程项目市场。

SAR 2.76 trillion
Of projects under execution在建项目总额with a further SAR 3.75 trillion in the pipeline — about half of everything under preparation in the Gulf
SAR 735bn
New large-project awards, 20252025 年大型项目新签合同额contracts signed, not announced
SAR 122.4bn
Net FDI inflows, 20252025 年外商直接投资净流入up 53% on 2024 — 13th worldwide
700+
Licensed regional headquarters已获批设立的地区总部the 2030 target of 500, passed early
55%
Of real GDP is non-oil activity非石油产业占实际 GDP 比重excluding government activities
SAR 4.79tn
GDP — largest Arab economy国内生产总值 — 阿拉伯最大经济体PIF manages a further SAR 3.4 trillion in assets

Expo 2030

2030 年世博会

Riyadh hosts

World Cup 2034

2034 年世界杯

Saudi Arabia hosts

This is the moment the Kingdom is buying capability. The companies that win are the ones that arrive licensed, structured, staffed and able to deliver — not the ones still writing their entry study.

Sources: Kamco Invest, GCC Projects Market Update, April 2026 · MEED Projects, October 2025 · UNCTAD World Investment Report 2026 via the Ministry of Investment, July 2026 · Ministry of Investment, January 2026 · Vision 2030 Annual Report 2025, published April 2026 · GASTAT national accounts, 2025 · Public Investment Fund Annual Report 2025.

Who we are · 关于我们

We do both halves of the work.

咨询与执行,我们两者兼做。

Most firms stop at the recommendation. We produce the studies and business cases that justify an investment — then manage the projects, stand up the operations, build the quality systems and take the brand to market.

Our team has led programmes and projects worth more than SAR 10 billion — for government entities and private companies.

SAR 10bn+
Programmes & projects led
Government
& private-sector clients
Riyadh
Saudi Arabia · CR 7054884056

The thinking · 咨询

Consulting

咨询服务
  • Market & feasibility studies市场与可行性研究
  • Financial modelling & business cases财务建模与商业论证
  • Entry strategy & structuring进入策略与架构设计
  • Operating model design运营模式设计

The doing · 执行

Execution

执行落地
  • Licensing, setup & compliance牌照、设立与合规
  • Project & programme delivery项目与项目群交付
  • Operations, quality & performance运营、质量与绩效
  • Marketing, brand & go-to-market营销、品牌与市场推广

Six capabilities, one partner · 六项服务,一个伙伴

Each is a full practice in its own right.

每一项都是独立的专业条线。

Most clients start with one and end up using four.

Also from GoldenMena · 金美纳的另一项业务

We also build the model.

我们还制作建筑模型。

Museum-grade architectural scale models for developers, government entities and design institutions — ten disciplines, produced in-house in Riyadh.

The client journey · 客户旅程

From first step to full-scale growth.

从第一步,到全面增长。

01
Decide
决策

Is this worth doing?

  • Market & demand study市场与需求研究
  • Competitive landscape竞争格局分析
  • Financial modelling & case财务建模与论证
  • Entry mode & risk assessment进入方式与风险评估
Outcome
A defensible go / no-go
有据可依的可行性结论
02
Establish
设立

Make it legal and real.

  • MISA licence & registrationMISA 牌照与工商注册
  • Legal structure & governance法律架构与治理
  • Banking, visas & Saudization银行、签证与沙特化
  • Premises, permits & fit-out场地、许可与装修
Outcome
A compliant entity, trading
可合规经营的实体
03
Operate
运营

Make it run properly.

  • Project & programme delivery项目与项目群交付
  • Operating model & SOPs运营模式与作业程序
  • Quality systems & audit质量体系与审核
  • KPIs, reporting & controls关键指标、汇报与管控
Outcome
A business that performs
业绩可兑现的企业
04
Scale
增长

Make it compound.

  • Brand & go-to-market品牌与市场推广
  • Partnerships, JVs & M&A合作、合资与并购
  • New cities & GCC expansion新城市与海湾市场拓展
  • Capital raising & investors融资与投资者关系
Outcome
Durable market position
稳固的市场地位

Why GoldenMena · 为何选择金美纳

Four reasons clients stay.

客户长期与我们合作的四个理由。

01

We finish what we advise

我们对所提建议负责到底

Most consultancies hand over a strategy and leave. We hold the mandate through delivery — licensing, construction, hiring, systems, launch. Advice and execution sit in the same team.

02

One partner, the whole journey

一个伙伴,全程陪伴

Feasibility, setup, project management, operations, quality and marketing under one roof. No stitching five vendors together, and no gaps between them — which is where projects quietly fail.

03

Local truth, global standard

本地实情,国际标准

We work to international methodology and report the way a head office expects. But we tell you what the market is actually like on the ground, including what a desk study will never surface.

04

Senior people on your file

资深人员亲自负责

The people who win the work are the people who do it. You get decision-makers in the room and a named senior lead on the file — not a pyramid of juniors learning at your expense.

The film · 品牌影片

A minute on how we work.

用一分钟,了解我们如何工作。

Bilingual, in English and 中文. Best watched with sound.

How we engage · 合作模式

Four ways to work with us.

四种与我们合作的方式。

The scope, deliverables, team and fee are agreed in writing before we start.

Advisory retainer

顾问聘用

A standing senior team your leadership can call on, with an agreed monthly commitment.

Defined project

项目制

Fixed scope, deliverables, timeline and price. The most common way clients begin.

Embedded team

驻场团队

Our people working inside your operation for a defined period, reporting to your management.

Outcome-linked

成果挂钩

A share of our fee tied to results agreed in writing before the work begins.

How an engagement starts · 合作流程

01

Discovery conversation

初步沟通

A senior conversation to understand the objective, the constraints, and what success looks like.

02

Scope & proposal

方案与报价

A written scope, deliverables, named team and fee — agreed before any work begins.

03

Mobilisation

团队进场

The team starts, with a reporting rhythm and a single point of contact set at the outset.

Contact · 联系我们

Let's build your position in Saudi Arabia.

携手打造您在沙特的市场地位。

Reach us whichever way suits you. Our team works in Chinese, English and Arabic.

A senior member of our team replies within one working day. You can also write to us directly, or scan a code below.

Scan to reach us directly · 扫码直接联系我们

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